Lede (pronounced Lady) was launched in Fall 2009 by creative director Marla Lede. The line combines an effervescent, carefree, and versatile aesthetic while maintaining a high level of quality from initial design concept to final product.

Inspired by fusing the contrasts between classic and modern, nature and the city, Lede always keeps the environment in mind. Natural and recycled fibers are used, and all steps of production are done in Vancouver, Canada.

Striving for women to feel comfortable, beautiful, and happy, Lede aims to add an exciting new element to contemporary street wear fashion. Each piece carries an alluring femininity that showcases a woman's natural outward beauty and her inward significance.